The best Side of Johnnie Walker Blue Label Ultra
This is a globally allocated launch produced from scarce stocks, which include whisky from ghost distilleries which can be now not in operation. Below 888 bottles were being created globally.
The end result observed glass becoming hand-blown into a teardrop form. For The 1st time within the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle continues to be reformed.
Based on our study, Additionally it is believed for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time released to market place.
We’ve introduced Distilled 2025 – Checking out the very best tendencies driving consumer conversations around the world.
We hope that our discoveries should have a optimistic affect in the wider sector and support find new choices for lighter, reduced carbon packaging alternate options.”
The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s motivation to innovation, with hopes that the ground-breaking design could encourage the greater luxurious, light-weight, and low-carbon whisky bottles of tomorrow.
Along with external glass makers, the model rethought all elements of how the bottle is developed, manufactured and transported: from hand-blowing the glass, to employing a teardrop shape which, for the first time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.
Yes—this collectible version could be requested on the web and delivered securely to your doorway with signature confirmation.
Liquid Gentle enveloped website visitors inside a mesmerizing interaction of light and shadow, with moving gentle passing by means of glass varieties and projecting tasteful styles on to white walls.
We are right here everytime you're all set to go ahead and take plunge with Johnnie Walker and discover cocktail recipes, new item launches and the most recent from our world of whisky.
Diageo has said that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.”
“We took our eyesight to your group of qualified glassmakers and in the course of a 5 calendar year check-and-study approach gradually found how to produce classy, lightweight glass. The technological worries that lightweighting presents led us to include numerous design and production requirements that we could not have envisaged Initially of our journey; in the need of the tear fall shape which We've got moulded to still mimic the long-lasting square type of Johnnie Walker bottles, for the addition of the protective cage to allow for more info your spherical foundation, and also the hand-building and filling of every individual bottle to stay away from damages in production.”
Stated system aims to lessen the excess weight of glass in Johnnie Walker packaging. This can have a direct impact on the carbon emissions of Johnnie Walker packaging, both regarding output and transport.
Skilled whisky tasting can take apply. Use our do's and don'ts to demystify the practical experience and revel in your drams in an entire new way.
“You are able to say It is really beneficial that we’re obtaining in advance with the curve with every one of the laws. But we’d started out [Ultra] just before [PPWR rules] ended up printed,” suggests Lindley, adding that it’s critical for Diageo to prioritize as it’s a “substantial alter for [all our liquor types] to get pondering minimum amount doable packaging body weight.
Your payment information and facts is processed securely. We do not store credit card facts nor have access to your credit card facts.
Considering that the time of its founder, John Walker, individuals that Mix its whiskies have pursued flavour and good quality previously mentioned all else.